Even the press releases on the subject are getting a little different.
The one that came from the Colts looked the same as the others concerning the comments of quarterback Peyton Manning and owner Jim Irsay.
"Peyton Manning, Jim Irrsay and the entire Colts family remain close and unified as we continue to work through all the options that relate to his future with the Colts," said the opening line of the statement. "The present focus is on the Super Bowl and the great game that awaits."
This came after a report surfaced on Thursday that said Manning was medically cleared to play, which was refuted by Irsay on Twitter early Friday morning.
But what was below the line was the twist.
Enclosed below was a picture of Manning and Irsay together in what appeared to be a social gathering, with each standing on one side of Roger Goodell with arms over shoulders.
Below that it said: "A good time was had by all at the Colts party on Thursday night."
Call it just another interesting chapter in what has been a bizarre soap-opera like weeks of exchanges between quarterback and owner centering around a pair of questions: Is Peyton Manning coming back and is he healthy.
On Friday Manning's agent Tom Condon answered into the affirmative to the latter inquiry, saying that the notion that the quarterback could be putting himself in danger is wrong.
"That's not accurate," said Condon on the NFL Network. "He is solid in terms of the structural part of his neck and he can certainly take a hit and he can certainly play in a football game.
"Now how effective he would be in a game, well probably not as effective as he would be two months from now."