Taco Bell Super Bowl advertisement

Taco Bell's upcoming Super Bowl commercial features an 87-year-old grandfather who gives new meaning to "Viva Young." (Deutsch LA (Taco Bell) / January 21, 2013)

Anheuser-Busch's Chibe agreed.

"If all the advertisers released their ads early then the Super Bowl telecast wouldn't be special anymore," Chibe said. "It would become just another Sunday night and not the premiere event of the year on television."

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