Which white?

Pork famously became "the other white meat" when the National Pork Board launched the slogan back in the 1980s. It's a term that's stuck — more than 90 percent of Americans recognize it today, according to Pamela Johnson of the board's Pork Information Bureau. Ironically, perhaps, the slogan is so familiar that the National Pork Board is looking for new slogans to help wake up the consumer to all the porky possibilities.

Bill Daley

June 22, 2010